This marks the first international store for the modest wear brand.
Saudi-born brand, Leem, has been making a name for itself in the Middle East. Now, it has opened its first international store, which is located in Westfield London. Situated in Shepherd's Bush, the mega-mall is home to the brand's contemporary and classy clothing.
Founded in 2018, Leem is famous for its modest wear. The shop is home to stylish yet affordable pieces which are tailored to fashion-conscious women. The collection includes abayas, dresses, kaftans, skirts, sweaters and more.
The expansion marks the next step in Leem's growth. In 2022, it launched in Selfridges, and was the first Middle Eastern fashion label on the site. Plus, it has previously hosted a pop-up in Westfield London.
Spanning 1,100 square feet, the new Leem store is on the ground floor of Westfield London. The store reflects the brand's aesthetic, from muted, minimalistic tones to rose gold metalwork. Over the year, it will also aim to create partnerships in the GCC and Europe. The latest collection will be available at Harvey Nichols Doha and Bloomingdale's Kuwait.
Miles Young, Leem's Managing Director, explained: "We are thrilled to announce the opening of a new permanent store at this iconic location. This milestone is an important step in our growth plans across the UK and reflects our commitment to delivering timeless fashion. We have been truly overwhelmed by the positive response from our customers, inspiring us to create an elevated shopping experience that embodies the heart of our brand".
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GO: Visit www.leem.com for more information.