The shop celebrates Celine's latest collection, bringing a taste of the Mediterranean to London.
Celine has taken over Selfridge’s Corner Shop and transformed it into a blissful escape to promote their Summer 2025 collection. Running until 16 May, the pop-up exudes the best summer vibes, offering cocktails, ice cream, sorbet, sunbeds, and hammocks, whisking you away to Saint-Tropez for an afternoon.
The shop features a golden windmill installation, showcasing its new fragrance, ‘Un Été Français,’ and its SS25 collection, all inspired by the sunny South of France. The perfume’s notes are a flawless blend of bergamot, petitgrain, neroli, gorse and vanilla.
Celine’s website describes their new fragrance as: “the memory of carefree vacations in the south of France, lulled by the waves and summer heat. The freedom-loving youth of the ‘new wave’ generation and its lightness of being. A breath of sea air lingers around the gorse’s little golden flower, radiating the delicate scent of coconut, heightened by the sparkle of neroli and the bitter-sweetness of petitgrain.”
The capsule collection comprises staples of a French Riviera wardrobe, including linen shirts, polka-dot maxi dresses, minimalist swimwear, timeless wide-brimmed hats, calfskin leather sandals, and more. Customers are able to shop from Celine’s ready-to-wear collections, and their newest summer accessories, like their monogrammed bowling bags, or the exclusive black raffia Teen Celine Lulu bag. Whether you’re looking for a new summer wardrobe or simply a browse with a drink, the pop-up has it all.
For those looking to deck out their home with Celine’s summer pieces, you can also find homeware items such as nautical-themed cushions, towels, stools and beach bags, which are all exclusive to the Selfridge’s pop-up.
So make your way to the pop-up soon and grab some Celine goodies.
GO: Visit www.selfridges.com for more information.