Merit and Sephora join forces in April.
Merit and Sephora are creating a pretty pop-up in Covent Garden, London. The beauty brands have teamed up for something special. Running from 5 to 6 April from 10am to 4pm, here’s what to expect from the Merit x Sephora pop-up.
Merit x Sephora is a superb spot for beauty lovers. Visitors can browse the latest collections and exclusive products, and pick up make-up inspiration. The space will include make-up artists and stations, and you can try on the products. Plus, after all that shopping, you can refuel with bites and beverages.
Founded in 1969 in France, Sephora covers cosmetics, haircare, fragrances and skincare. In 1970, the first store opened in Paris, and the flagship store is on the Champs-Élysées. Today, there are more than 2,000 stores across 34 countries. In 2023, Sephora opened its first store in the United Kingdom, and it is located in Westfield London.
Merit Beauty’s approach is less is more. In 2021, Katherine Power founded the company. The brand prides itself on offering a minimalist make-up look, which are designed to work around your daily routine. She explains: “I felt compelled to create a brand that would reimagine luxury beauty for modern consumers like myself by making it cleaner, well-edited, accessible, and beautiful. Merit is the antidote to the overwhelming, saturated world of beauty with too many steps and 50 shadow palettes launching every week. It's built around the concept of minimalist beauty”.
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GO: Visit www.meritbeauty.com and www.sephora.co.uk for more information.