The campaign features Coach’s signature handbag.
Palestinian Chilean singer Elyanna has been announced as the face of Coach’s Ramadan 2025 campaign. Coach’s signature handbags are on full display in the imagery and feature the brand’s iconic C at the centre of the shots.
In Coach’s campaign, the team have combined traditional Arabic influences with contemporary fashion. Elyanna is shot against a desert-esque backdrop. The background includes shades of brown and beige and is styled to look like there is sand and a sunset.
Elyanna is seen carrying a range of Coach’s handbags in different shades: black, green and white. Each one features the brand’s chunky gold chain and statement gold logo. She explained: “Collaborating with Coach has been amazing. It was a chance to bring my world into the mix — whether it’s the coins, henna, or my curls”.
Elyanna is of Palestinian descent, and her mother and grandfather are Palestinian poets. When she was seven years old, she started posting covers online and entered singing competitions. When she was 15 years old, she moved to Los Angeles, United States, to pursue a career in the music industry.
Elyanna’s music combines blues with jazz. She has released two EPs, Elyanna, Elyanna II and Woledto. Her singles include Ala Bali, Ana Lahale, Ghareeb Alay and Mama Eh. Over her career, she has normalised singing in Arabic for a Western market. She was the first singer to sing in Arabic on The Late Show with Stephen Colbert and was the support act for Coldplay's recent concerts in Abu Dhabi.
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