Located on Bond Street, it celebrates all things Rolex.
The clock has been ticking, and it's finally time – Rolex has opened its new flagship shop in London. Located on Bond Street in Mayfair, it is one of the watchmaker's largest stores in Europe. Spanning 7,200 square feet and four stories, it celebrates all things Rolex.
Visitors will be able to immerse themselves in the entire Rolex collection. The collections range from GMT Master II to Submariner. When you enter, the space boasts an elegant marble mosaic-floored reception lobby, a signature green marble wall and a large concierge desk. Plus, there is an art installation with gold bezels and green glass, which is visible from each floor.
The first floor is home to the current Rolex collections. The area includes two private consultation suites, and the chance to try on rare and exclusive timepieces. The lower ground is dedicated entirely to Rolex Certified Pre-Owned. The area resembles a private study, and the gallery wall shows Rolex Testimonies.
If you have a watch and it needs some TLC, visit the Authorised Service Centre for maintenance and care. Plus, if you want to brush up on the brand, visit a special exhibition and look at the heritage pieces from the last 120 years.
Brian Duffy, CEO of The Watches of Switzerland Group, explained: "The opening of one of the largest Rolex boutiques in Europe marks a monumental milestone for both the Watches of Switzerland Group and our enduring partnership with Rolex. This boutique will not only showcase the widest array of timepieces, including rare gem-set models but also redefine the luxury retail experience. This will be a true destination for Rolex enthusiasts, where they can immerse themselves in the heritage and craftsmanship of the brand."
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GO: Visit www.rolex.com for more information.