The London store is just the first of many to open across Europe.
In a thrilling moment of innovation and luxury, Lotus has just pulled off something epic. The iconic automotive brand has unveiled its very first European flagship global brand centre in the heart of Mayfair, with the opening of Lotus London. And guess who graced the launch event? None other than the British actress Florence Pugh.
Tucked away at 73 Piccadilly, Lotus London is unlike a regular showroom — it’s like a futuristic wonderland. As you step inside, you'll find yourself surrounded by a digital-rich environment that urges you to explore. It’s also got a VIP lounge that's a launchpad for your wildest automotive dreams. Imagine customising your dream ride, all while being guided by the masters themselves.
Brace yourselves for the coolest part where this showroom moonlights as an art gallery, featuring a revolving line-up of Lotus's incredible 75-year journey. This place has got Lotus's latest marvels, including the hyper-SUV Eletre, the sporty Emira, and the awe-inspiring Evija hypercar. In fact, Florence too slipped into the driver’s seat of a special edition — and sold out — Emerson Fittipaldi Evija car, priced at a whopping $2 million. She sported a fiery red Moschino jumpsuit and jewellery by Tiffany & Co. — a nod to her recent brand collaboration — which was complemented by hair bleached blonde buzz cut.
As for Lotus, it's clear that this flagship store isn't just a store – it's a hub of luxury, performance and innovation. With plans to open more centres across Europe in sites such as Paris, Munich and Oslo to name a few, they're on a mission to take over the automotive world with their relentless drive.
GO: Visit www.lotuscars.com for more information.
Images: Lotus London