The funky artworks can be found in the food hall and across digital greetings.
There are many reasons to visit the world-famous department store Harrods, from its designer brands to its dining options. Now, it has collaborated with Saudi calligrapher Mawadah Muhtasib for its Ramadan and Eid campaigns.
Muhtasib’s creations will be displayed in a prominent position at Harrod’s food hall. It will also feature on digital greeting cards, social media, in-store displays, and digital greetings. She has drawn inspiration from Arabic calligraphy, incorporating Muthana (mirror writing) and reverse script. Her work reinterprets traditional calligraphy in a modern context while preserving its original essence.
For this collaboration, Muhtasib has crafted two bespoke artworks that merge Islamic floral motifs with her signature style. The first piece, showcasing the message “Ramadan Kareem,” is set against a deep-blue backdrop, evoking the spiritual essence of Ramadan. The second design, featuring “Eid Mubarak,” comes to life in a vibrant pink palette, capturing the joy and festivity of Eid celebrations.
“I am thrilled to collaborate with Harrods to mark Ramadan and Eid this year,” Muhtasib said. “Arabic calligraphy holds a profound power beyond artistic beauty — it is a true reflection of heritage, culture and design that transcends all generations.
“For this collection, it was important for me to capture the harmony between the elegance of Arabic script and the beauty of nature. The floral illustrations of the design showcase the versatility of Arabic calligraphy, affirming its place in the world of luxury and design,” she said.
This is the third year in a row that Harrods has collaborated with an Arab calligrapher. Qatari artist, Mbarak Al Thani created the artworks last year.
Harrods’ Grade II-listed building is famous for its flags, glittering lights and green canopies. The architect Louis D. Blanc was behind the design, and the façade also boasts mashrabiya-style patterns.
Harrods’s food hall had a revamp last year and welcomed international brands. Dubai’s very own supper club turned restaurant, Kinoya, opened its first international branch in the store. Kinoya Ramen specialises in ramen. One of the special dishes include the Tonkotsu Ramen with a 12-hour broth, and it is only available in-store.
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GO: Visit https://harrods.com for more information.