Located on Denmark Street, the area has welcomed Bowie, Hendrix and The Stones.


If Sid Vicious checked into a hotel in London, he’d probably choose Chateau Denmark. The one-of-a-kind hotel is spread across 16 buildings, and is filled with fun, fables and has a whole lotta funk. Warning: this is not for the Mary Whitehouses of the world. 

Music fans will love the location, as Denmark Street is steeped in stories. Rhodes Music is where musicians from Eric Clapton to Beck would get their guitars. Tin Pan Alley is where The Rolling Stones recorded their debut album. And, if you wandered into a bar or café, you might bump into the likes of David Bowie or Jimi Hendrix.

Chateau Denmark celebrates the capital’s rock and roll scene, and the lobby is dark and discreet. It feels like you’re entering a nightclub, rather than a hotel. The staff are friendly and fast, and explain how the rooms and restaurants are spread across the site. Plus, there’s a WhatsApp number, so you can ask questions on the go. 

Denmark Street

Rooms and suites 

At Chateau Denmark, it feels like you’re stepping into the Osbournes’ home. Choose your room or suite carefully, as each one boasts a different dramatic design. The décor combines gothic glamour, punk and personality. The features include leather headboards, drawers with feet at the bottom, exposed bricks and graffiti. There is no mistaking that you are in the United Kingdom, thanks to the view of the London Eye, Union Jacks aplenty and photos of British legends. Note: some shots are riskier than others.

Chateau Denmark

We checked into the Two Bedroom Deluxe Apartment, which spans a spectacular 915 square feet. The size is more Las Vegas than London, and includes a living room, two bathrooms and a kitchen. The room is party-ready with a sound system, lavish lounge, nightclub light mode and soundproof walls. Plus, flat-screen TVs, which were firmly stuck to the walls.

Even the bathroom is on point. The black toilet and black bathtub were on the gritty rather than glitzy side. And, we loved the 19-69 Purple Haze body and hair wash, which drew inspiration from the Woodstock Music and Art Festival in 1969. 

Chateau Denmark

Restaurants and bars 

Chateau Denmark comes alive at night. You are channelling your inner Keith Richards, after all. A small breakfast buffet is served at Thirteen. Beverages and bites are available at lunch and dinner, and the menu offers Japanese cuisine. Food includes poke bowls, tacos, nigiri and sushi. Drinks include Margaritas, Martinis, Mai Tais and more. Look out for the live music sets, which include disco, hip-hop and soul acts. 

TATTU is a statement spot. Book a table overlooking Oxford Street, and indulge in contemporary Chinese cuisine. This marks the brand’s first restaurant in London, and it will be expanding to Dubai. The Insta-worthy spot includes dramatic drinks, and superb sharing dishes. 

Chateau Denmark

Facilities 

Chateau Denmark is less about zen, and more about zest. Don’t expect a spa or gym. Your Spotify will be doing more reps than you. The spirit of the Swinging Sixties lives on. The hotel prides itself on cultivating a creative community, and The Lower Third hosts live events and aims to champion musicians. 

Chateau Denmark

Chateau Denmark gave rock and roll to you. 

GO: Visit www.chateaudenmark.com for more information.